Jocelyn Correa-Bett
Jocelyn Correa-Bett is a Las Vegas SEO specialist specializing in the intersection of traditional search engine optimization and the emerging world of AI-powered search. She helps Las Vegas Valley businesses build the digital authority needed to appear not just on Google, but in ChatGPT, Perplexity, Google AI Overviews, and every platform where their customers search.
Las Vegas SEO Expert & AI Search Specialist
Jocelyn Correa-Bett has established herself as one of Las Vegas's leading authorities on the evolving search landscape. Known as the Pink Hat SEO & AI Queen, she brings deep expertise in both traditional SEO and the emerging disciplines of Generative Engine Optimization (GEO) and AI Optimization (AIO).
Her approach centers on building genuine digital authority — the kind that earns trust from both Google's algorithms and AI systems like ChatGPT and Perplexity. Rather than chasing shortcuts, Jocelyn builds sustainable search visibility through authoritative content, strategic citation networks, and technical SEO excellence.
Jocelyn specializes in industries where trust and credibility are paramount: healthcare, legal services, real estate, and senior services. She understands that in these sectors, appearing in AI recommendations isn't just about traffic — it's about being the business that potential clients trust before they ever make contact.
As a Las Vegas native, Jocelyn brings an intimate understanding of the Las Vegas Valley's unique business landscape, from the competitive professional services market in Summerlin and Henderson to the diverse small business communities throughout the valley.
- GEO & AI Search Optimization
- Content Strategy & Topical Authority
- E-E-A-T Signal Building
- Local SEO & Citations
All Las Vegas Valley — Las Vegas, Henderson, North Las Vegas, Summerlin, Spring Valley, Enterprise, Paradise, and Boulder City.
Co-founder of Las Vegas SEO Specialist alongside Randy Bett.
Jocelyn's SEO Expertise
Niche Industry Experience
Jocelyn's Approach to Modern SEO
""In 2025, SEO is no longer just about ranking on Google. It's about being the answer — everywhere your customers ask questions. Whether that's a search engine, an AI assistant, or a voice device, your business needs to be the trusted recommendation."
— Jocelyn Correa-Bett, Pink Hat SEO & AI Queen
Jocelyn's philosophy is built on the conviction that Search Everywhere Optimization is the only sustainable path forward for Las Vegas businesses. The days of optimizing for a single search engine are over — today's customers discover businesses through AI assistants, social platforms, video search, and voice devices just as often as through traditional Google searches.
Her methodology combines deep technical SEO with the emerging science of AI optimization — building the structured data, E-E-A-T signals, and content authority that both search engines and AI systems use to identify trustworthy local businesses.
Ready to Dominate Las Vegas Search?
Book a free SEO consultation with Jocelyn and discover exactly how your Las Vegas business can appear in Google, AI search, and every platform where your customers are looking.